Answered By: askalibrarian askalibrarian
Last Updated: Aug 16, 2016     Views: 9

Hi Leena,

For books, go to the Library's online catalog, linked here http://www.sru.edu/academics/bailey-library/research. Try searching keywords like consumer, marketing or advertising. "Consumer behavior" as a Keyword Boolean search netted this title: Decoding the new consumer mind : how and why we shop and buy, by Kit Yarrow.

You can also find articles on that topic. Check back if you want help with that.

best,

Judy Silva

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